Why Spree?
The Web3 Incentive Crisis
Today’s airdrops and incentive campaigns rely on a simple bargain: give tokens away, attract TVL, and hope users stay. In this paradigm, projects pay users to arrive, but also pay them to leave.
This results in mercenary capital farming the yield, sells your native token, and vanishes. This leaves projects with destroyed price charts and no sticky community.
Until the incentive itself stops encouraging immediate sell-pressure, this cycle repeats.
The Utility Gap
The current incentive design for tokens works against real usage:
Lack of clear utility: Most tokens have unclear or undefined utility. Holders treat these tokens as money to be traded rather than assets that are useful.
Emissions that invite dumping: Airdrops and yield farms lure mercenary capital that harvests rewards, crushing price.
No everyday spend: Fewer than 1 % of retail purchases settle on-chai. Merchants want fiat, not volatile tokens.
Triple-penalty for loyal users: Spending a volatile asset means surrendering future upside, leaving their community, and triggering a capital-gains tax bill.
Rails that don’t connect: Stablecoins, wallets, and bridges remain fragmented, so value moves awkwardly and lacks universal acceptance.
The result: tokens sit idle in DeFi pools or governance dashboards. These tokens are invisible in the real economy.
Spree’s Answer
Spree is the Commerce and Rewards infrastructure built for token economies.
Stable, spendable rewards:
Spree Points (SP) are USD-pegged ERC-20/SPL tokens, collateralized 1:1 by stablecoins. Partner projects route incentives through SP rather than their volatile native asset, eliminating forced sell-pressure at the moment rewards are claimed.
Commerce utility from day one
SP is accepted through Bookit.com and its 2M+ connected travel, retail, and entertainment merchants. Holders can pay in SP, fiat, or 3,000+ cryptocurrencies; merchants receive stablecoin (or fiat) settlements via SP. Token ecosystems gain immediate real-world utility with white-label Bookit.com deployments supported.
Yield-backed incentive flywheel:
Unspent and staked SP and native tokens can be deposited into on-chain DeFi mechanisms. Spree uses the end-user commerce volume and DeFi yield to power:
Yield-Powered Rewards, enabling significant additional rewards that create web2-competitive net prices
Tiered TOKEN staking rewards, pushing your token's circulating supply down and SP cashback for your whales up.
Automatic TOKEN buybacks, executed with a portion of Spree’s 1–20%+ merchant-paid margin on all purchases, driving persistent buysidedemand.
Together, staking (supply ↓), buybacks (demand ↑), and stable rewards (real world utility) close the loop between on-chain incentives and real-world commerce, creating upward price pressure on your token.
The Four-Step Flywheel
Issue Rewards: Mint SP, or your own branded Stable Rewards Token, instead of volatile emissions. Use your own native token liquidity alongside merchant-funded rewards to distribute SP.
Stake TOKEN: Users lock your native TOKEN to unlock reward tiers, raising on-chain TVL. More staked = higher rewards.
Shop with 2M+ Merchants: Pay with fiat, 3,000+ cryptocurrencies, or SP inside Bookit.com. We also support a fully-managed white label deployment for your token economy.
Merchant Fees power your TOKEN Buy-Back: Spree’s 1-20%+ inventory margin automatically buys back your native TOKEN (or pays you USD), creating continuous upward buy pressure.
Each loop moves sell-pressure down, buy-pressure up, and TVL/TVS higher—a virtuous cycle that ties on-chain activity to real-world commerce.
Why Teams Choose Spree
Zero-lift utility: Tap into a global merchant network without negotiating individual deals. Deploy your white-labelled rewards and commerce like you would a Shopify storefront — 100% managed for you and your token economy.
Reg-safe structure: SP is managed like promotional loyalty reward (akin to airline miles), avoiding money-transmitter complications. This allows Spree to onboard the next wave of web2 users without any confusion.
Brand-first approach: White-label SP and your storefront with your community's identity, so the culture stays intact.
Composable rewards stack: Combine SP yield, TOKEN staking, and merchant-funded rewards to deliver unrivaled value to users.
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