Branded SP
Your Own Loyalty Token
Every brand on Spree gets its own loyalty token with a custom name and symbol. An airline issues "FLY Points". A ticketing platform issues "EVENT Rewards". A hotel chain issues "STAY Credits". The naming is up to you. Each brand token is backed 1:1 by universal SP.
The brand controls issuance, but every branded token plugs into the same infrastructure: the same merchant network, the same tier system, and the same rewards tools.
How It Works
Create your brand. Spree deploys a dedicated token for your brand with your chosen name and symbol.
Fund with SP. Deposit SP to back your branded tokens 1:1.
Issue to users. Distribute branded tokens as rewards, incentives, or loyalty points.
Users redeem. Users convert branded tokens back to base SP (0.25% fee) or spend within your ecosystem.
Converting SP to branded tokens costs 0%. Converting branded tokens back to SP costs 0.25%.
The Coalition Model
Every brand on Spree participates in a shared loyalty economy. A user holding FLY Points from an airline can convert to base SP, then convert to STAY Credits at a partner hotel chain.
Users move value between brands without bilateral agreements. Your brand gets utility beyond your own ecosystem from day one.
Example:
User earns 500 FLY Points from flights
Converts 200 FLY Points to SP (0.25% fee)
Converts that SP to 200 STAY Credits (0% fee)
Books a hotel room with STAY Credits
Why Brands Choose This
Your brand, your token. Custom name, symbol, and branding. Call it Points, Rewards, Credits, or SP. Your choice.
Real backing. Every branded token maps to one SP in reserve. No fractional backing, no inflationary risk.
Immediate utility. Your token works across the 2M+ merchant Spree network from launch.
Coalition economics. Cross-brand interoperability brings new users into your ecosystem without acquisition spend.
Zero infrastructure. Spree handles minting, redemption, and compliance. You focus on distribution.
For technical integration details, see Core Token Operations and SDK Reference.
Last updated