> For the complete documentation index, see [llms.txt](https://spree-finance.gitbook.io/spreefinance/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://spree-finance.gitbook.io/spreefinance/products/branded-sp.md).

# Branded SP

### Your Own Loyalty Token

Every brand on Spree gets its own loyalty token with a custom name and symbol. An airline issues "FLY Points". A ticketing platform issues "EVENT Rewards". A hotel chain issues "STAY Credits". The naming is up to you. Each brand token is backed 1:1 by universal SP.

The brand controls issuance, but every branded token plugs into the same infrastructure: the same merchant network, the same tier system, and the same rewards tools.

### How It Works

1. **Create your brand.** Spree deploys a dedicated token for your brand with your chosen name and symbol.
2. **Fund with SP.** Deposit SP to back your branded tokens 1:1.
3. **Issue to users.** Distribute branded tokens as rewards, incentives, or loyalty points.
4. **Users redeem.** Users convert branded tokens back to base SP (0.25% fee) or spend within your ecosystem.

Converting SP to branded tokens costs 0%. Converting branded tokens back to SP costs 0.25%.

### The Coalition Model

Every brand on Spree participates in a shared loyalty economy. A user holding FLY Points from an airline can convert to base SP, then convert to STAY Credits at a partner hotel chain.

Users move value between brands without bilateral agreements. Your brand gets utility beyond your own ecosystem from day one.

**Example:**

* User earns 500 FLY Points from flights
* Converts 200 FLY Points to SP (0.25% fee)
* Converts that SP to 200 STAY Credits (0% fee)
* Books a hotel room with STAY Credits

### Why Brands Choose This

* **Your brand, your token.** Custom name, symbol, and branding. Call it Points, Rewards, Credits, or SP. Your choice.
* **Real backing.** Every branded token maps to one SP in reserve. No fractional backing, no inflationary risk.
* **Immediate utility.** Your token works across the 2M+ merchant Spree network from launch.
* **Coalition economics.** Cross-brand interoperability brings new users into your ecosystem without acquisition spend.
* **Zero infrastructure.** Spree handles minting, redemption, and compliance. You focus on distribution.

For technical integration details, see [Core Token Operations](https://github.com/Spree-Finance/spree-docs/blob/main/developer-guides/stable-points-sp/core-token-operations/README.md) and [SDK Reference](https://github.com/Spree-Finance/spree-docs/blob/main/developer-guides/stable-points-sp/sdk-reference/README.md).